Custom Formats

When “off-the-shelf” won’t cut it, let’s invent the stage together.

Maybe you want an in-car fireside chat while racing around a test track, a walking interview through your production line, or a live podcast that folds the audience into the storyline. I specialize in designing and hosting one-of-a-kind experiences that turn bold ideas into seamless reality—so your event becomes the thing everyone posts about, not just attends.

  • Concept Co-Creation: brainstorm original formats and prototype run-of-show options until the concept feels unmistakably you.
  • Location & Logistics Scouting: evaluate unconventional venues (airplane hangars, rooftops, factory floors) and solve for sound, lighting, and safety.
  • Narrative & Brand Alignment: ensure every creative twist still lands your core message, celebrates your culture, and delivers measurable ROI.

Why This Format Works.

Originality is the fastest route to memorability. A custom format breaks pattern, sparks curiosity, and invites deeper emotional investment—while giving your organisation a signature storytelling asset no competitor can copy-paste. By fusing production know-how with strategic messaging, I help you turn “what if?” into “that was incredible.”

Let’s partner together to make your upcoming event impactful, memorable, and authentically engaging!

Wout Maerschalck